Fuan's foreign trade has demonstrated resilience by adapting to changes and making steady progress

"Government and enterprise protection" + "Small Order Quick Response" + "Customized Services"
Fuan's foreign trade has demonstrated resilience by adapting to changes and making steady progress
The total value of foreign trade exports in the first quarter was approximately 2.5 billion yuan, increasing by about 20% year-on-year
Recently, in the product display area of Fu 'an Guoheng Industry and Trade Co., LTD., a new customer from India was carefully inspecting and experiencing the functions of the smart

, and further discussing cooperation matters with the company's management.
As a massage device R&D and sales enterprise, in recent years, Guoheng Industry and Trade has targeted the development opportunities of overseas shared massage chairs, delved deeply into cross-border e-commerce, and successively reached cooperation with customers from over 120 countries and regions. Last year, the company's sales in the South Asian market exceeded 100 million yuan. Currently, Southeast Asia is still our core market. The revenue in the first quarter of this year was nearly 20 million yuan, representing a year-on-year growth of 35%. Ye Wenhui, the general manager of Fu 'an Guoheng Industry and Trade Co., LTD., introduced.
This year, in the face of a complex and severe international situation, Guoheng Industry and Trade, after accurately analyzing market trends, launched the "large inventory, small orders" business model, actively seeking fragmented small orders from all over the world to meet the current customers' procurement demands for "small batches, frequent occurrences, and light customization". In response to the small-batch order demands of our customers, we have rented a warehouse of over 2,000 square meters, striving to expand the inventory of various products and specifically handle small and individual orders. Ye Wenhui introduced that by leveraging the vast supply chain of the massage equipment industry in Fu 'an City, enterprises entrust complex orders and standard product orders to different factories for production, thereby enhancing the order delivery rate.
On this basis, Guoheng Industry and Trade has also implemented digital management to achieve efficient feedback and adjustment of dynamic information, build an unobstructed communication bridge with customers, and further increase the order delivery rate and product repurchase rate. After implementing digital management, customer orders can be notified on the same day they are completed, which can save 5 to 10 days. Accumulated over a year, it is equivalent to an extension of one or two months. Ye Wenhui said.
The international trade situation is highly volatile. Many enterprises in Fu 'an have adapted to the changes, actively expanding emerging overseas markets and new product tracks, deeply exploring export potential, and stimulating the vitality of foreign trade. Data shows that in the first quarter, the total value of foreign trade exports in Fu 'an City was approximately 2.5 billion yuan, increasing by about 20% year-on-year.
Another company that has achieved remarkable results in the field of foreign trade through innovation and change is Fu 'an Longkai Motor Company. The large-scale generator set products independently developed by the enterprise, which integrate the functions of natural gas, energy storage and diesel engines, have successfully opened the door to the international market. The export volume last year was nearly 500 million yuan. This year, relying on its own technological strength and high-quality products, the enterprise has formulated "one-to-one" service solutions for different customer groups, "smartly" capturing the market, and overseas orders have continued to rise significantly.
From January to April this year, we have received export orders worth 280 million yuan. So far, 230 million yuan has been delivered, representing a year-on-year growth of 33%. Zhang Tianyu, the deputy general manager of Fu 'an Longkai Motor Co., LTD., introduced that the growth point of the orders mainly lies in large-scale generator sets. For large-scale generator sets, the company independently formulates plans and drawings for each order, thus precisely matching the demands of each customer.
While its products are going global, Longkai Motor has also taken the first step towards expanding its factory overseas this year. Previously, the mobile diesel generator set lighthouse product developed by the company entered the European market and encountered trade barriers. Zhang Tianyu recalled that after consulting a large amount of materials and repeatedly modifying the technical parameters, it was of no avail. It was only after consulting European customers that he learned that local regulations required the use of such products, and the weight could not exceed 750 kilograms.
This greatly touched the management of Longkai Motor. The company resolutely cooperated with European enterprises to establish a company, building a comprehensive technical research and development, production certification, and after-sales service operation platform that fully meets European standards in the local area, achieving full-dimensional integration from product output to technology, service, and brand, and continuously stabilizing and expanding the mid-to-high-end overseas market. By cooperating with European partners, they are more familiar with local laws and regulations as well as product usage habits. This enables us to avoid detours and focus on precisely developing and manufacturing products that comply with local laws and regulations and customer needs and usage habits, thereby better opening up the European market. Zhang Tianyu said.
Foreign trade enterprises have responded positively, and the government and relevant departments have provided proactive services, playing a "combination punch" to protect the development of enterprises. This year, Fu 'an City has fully supported the premiums of policy-based export credit insurance for small and micro export enterprises with an export volume of less than 7 million US dollars in the previous year. At the same time, relevant departments from the provincial and Ningde municipal levels were invited to conduct in-depth research on key export enterprises, assist them in solving practical problems, actively organize enterprises to participate in important domestic and international exhibitions such as the Canton Fair and the Hannover Messe in Germany, further explore emerging markets for products, reduce the risk of reliance on a single market through diversified layout, and enable enterprises to move steadily and far in international trade. (Chen Yafang, Min Dong Daily